Brand partnerships
Put your brand in the hands of 4 million people who love to make things.
Devyn Wensley is the artist behind @stainedhands. Since 2020 she has built one of the largest craft audiences online by turning everyday materials into heartfelt, handmade projects. People come to her for ideas they can make, so the products she features become part of the project they remember.
4M+
followers across TikTok, Instagram and YouTube
1B+
total video views
150M+
views on her “Cute Ways to Say I Love You” series, on TikTok alone
13.1%
average like rate on Instagram
Figures as of [MONTH YEAR]. Current analytics are included in the media kit.
Trusted by
Brands Devyn has created with
Platforms
Where her audience shows up
TikTok
@stainedhands
2.6M
followers
928M+
total plays
Home of the series that made her name, and the fastest way to reach her core audience.
YouTube
@stainedhands
737K
subscribers
532M+
total views
Searchable tutorials that keep earning views long after launch day.
@devynwensley
280K+
average views per post
95%
of reach from new viewers
Reels travel well past her followers, so every post introduces your brand to people who haven't met it yet.
who's watching
Women 18 to 34 who would rather make a gift than buy one.
Gen Z and millennial women
Her core audience. They follow for gift ideas, art projects, journaling and creative ways to show people they care.
Parents
Looking for screen-free projects they can do with their kids.
Adult crafters
Planning craft nights with friends and building a creative habit for themselves.
Beyond the feed
An artist, an author and a business owner
Published author
99 Ways to Say I Love (or Hate) You
Her craft book with Page Street Publishing, built on the idea that the effort you put into a handmade gift is the love itself.
Signature series
Cute Ways to Say I Love You
More than 150 million views on TikTok alone, plus its breakup-themed counterpart, “Cute Ways to Break Their Hearts.”
Co-founder
The Stained Hands Club
A monthly craft kit mailed to members, with projects, stickers and creative challenges designed by Devyn.
“My mission is to inspire you to get in touch with your creative side and create, no matter your skill level.”
Ways to work together
Your product, built into something people make
Devyn designs every partnership as an original project in her own style. Your product is a tool in the craft, which is why her audience pays attention.
Sponsored tutorials
A step-by-step craft built around your product for TikTok, Reels or YouTube Shorts.
Seasonal campaigns
Valentine's Day, back to school, Halloween and the holidays. Gift-giving moments are where her audience is most active.
Multi-platform packages
One concept produced for TikTok, Instagram and YouTube so your campaign reaches her full audience.
Usage rights and paid boosts
License the content for your own channels or run it as a paid ad from Devyn's account.
How a partnership comes together
Share your goals
Tell us about your product, your timing and who you want to reach.
Review a custom concept
Devyn develops an original project around your product, and you approve it before filming.
Launch and see results
Content goes live on schedule, followed by a performance report.
let's make something
Bring your brand to Devyn's craft table.
Send a few details below and we'll reply with the media kit, current analytics and partnership options for your campaign.